The Wired post, No Lie! Your Facebook Profile Is the Real You, details a recent study into whether or not individuals accurately portray themselves on social networking sites.
The key flaw in this study is this:
Back’s team administered personality inventories that evaluated 133 U.S. Facebook users and 103 Germans who used a comparable social-networking site. Inventories focused on the extent to which volunteers endorsed ratings of extraversion, agreeableness, conscientiousness, emotional instability and openness to new experiences.
The subjects — who ranged in age from 17 to 22 — took the inventory twice, first with instructions to describe their actual personalities and then to portray idealized versions of themselves.
Both descriptions, the actual and the idealized are derived from the same source. Both are variations on a theme. One may counter that a better study would incorporate the connections of the subjects. Yet, it may not even be possible to accurately gauge an individuals personality by interviewing his/her friends. The network that constitutes a subject may be too vast, but most important, and most complicating, is the fact that this network is perpetually changing.
Following Jaron Lanier’s recent critiques of the social networking behemoth, Facebook’s project is now complete, having provided the categorization, quantification, and homogenization of personality traits necessary for an academic study. It began in the ivory tower and now makes its return.
Our proposal: a social networking site in which your friends determine the content of your profile and in which you determine the content of your friends’ profiles.
